On the administrator site, you can use multiple conditions to create new business rules for your customers.
For example, you can determine that a customer who made a 200$ purchase should be assigned to the VIP Shopper Group that gives him a 10% discount on all future purchases.
If that same shopper buys for less than 100$ in the following months you can downgrade them to the "default" user group automatically.
You can customize the messages that the user will see in the purchase process.

Finally, a tool that let's you use Shopper Groups to help you sell more products to your customer by giving them instant gratification to shop at your store.

With the recent addition of the Joomla! groups management, Virtuemart now 'talks' to your other components. Since you can assign a user/remove a user to a Joomla! group, your other extentions can be configured to read this value. For example, you want to manage a Ticket system or a Forum but you want it opened only for actual buyers from the past year? It is now possible !

• Shopper Groups is VirtueMart's way to segment your shoppers and let you assign specific products, prices, payment options and shipping rules based on your business needs.