A standout feature of this plugin is its ability to automatically populate schema data when Joomla custom fields match Schema.org Product properties. If a custom field shares the same name as a Schema.org Product property (e.g., “price,” “brand,” “SKU”), the plugin will automatically copy the information to the schema. This avoids the need to enter the data twice, saving you time and ensuring consistency between your catalog and structured data.

One of the key advantages of this plugin is that it ensures your product data is structured according to Schema.org standards, enabling rich snippets in Google search results. Rich snippets are enhanced search results that display additional information—such as product ratings, prices, and availability—directly in the search listing. This not only makes your products more attractive in search results but also improves click-through rates, driving more traffic to your site.

By using your existing Joomla articles, you can create a product catalog that’s search engine optimized without needing additional components. For more advanced customization, you may need to create content custom fields and implement layout overrides to tailor the product view exactly as you wish.