The JS Google UTM Tagging component is an administrator component to help you with easily adding parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature. When users click one of the UTM Tagged custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

Using the URL Builder

1 Enter the URL of your website.
2 Fill in the fields. Campaign Source, Campaign Medium and Campaign Name should always be used.
3 Click 'Build URL' button
4 Copy generated URL for your use in your marketing.

More Information
Campaign Source (utmsource)
Required. Use utmsource to identify a search engine, newsletter name, or other source.
Example: utm_source=google

Campaign Medium (utmmedium)
Required. Use utmmedium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc

Campaign Term (utmterm)
Used for paid search. Use utmterm to note the keywords for this ad.
Example: utm_term=running+shoes

Campaign Content (utmcontent)
Used for A/B testing and content-targeted ads. Use utmcontent to differentiate ads or links that point to the same URL.
Examples: utmcontent=logolink or utmcontent=textlink

Campaign Name (utmcampaign)
Required. Used for keyword analysis. Use utmcampaign to identify a specific product promotion or strategic campaign.
Example: utmcampaign=springsale